The recipe publishing industry has seen many changes over the past century. It saw the rise of the celebrity chef, photography take center stage and it begrudgingly made room for the ‘masterchef’. The humble cookbook, however, had remained unscathed. Hardie Grant came to Deepend to change this. Not only did we want to offer a premium digital experience for cooking enthusiasts around the world, but we also needed to formulate an innovative business model for Hardie Grant to fairly reward their authors and leverage Cooked as a unique communication channel.

 

Deepend’s design and development teams utilised the capabilities of responsive design to truly encapsulate the essence of the cookbook whilst significantly catapulting the recipe world forward.